Online direct marketing and eCommerce strive to be exact sciences. Advertisers do their best to predict and answer any question their customer might have. Yet the average conversion rate (from a customer arriving at a website/landing page to a customer completing a desired action/transaction) stands at 1% only (!). The reason for poor conversion rates is online advertising's greatest weakness: the lack of personalization and live interaction with their customers.
Only online customers themselves know exactly what info they need when debating a purchase or filling a form. Most customers hesitate just before providing their final confirmation, often because of one simple question not covered by the advertiser's website. The fact that no one is there at this moment of crisis causes the advertiser to lose this customer's

Creative Calls introduces online advertisers to a new customer experience, and provides enhanced performance evaluation and optimization implementation, resulting in dramatic increases in online campaigns' ROI.



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