The online advertising industry is growing exponentially, yet the average conversion rate (from a user arriving at a website or landing page to a user completing a desired action or transaction) stands at 1% only (!). Online marketers are desperately seeking ways to solve this problem in order to improve their online campaigns' ROI. Increasing the value of publishers' inventory, while meeting advertisers' ECPA (ROI) needs, is the greatest challenge of the online advertising industry today.

In the early days of ecommerce it was commonly believed that online shopping would, in many cases, replace brick-and-mortar shops altogether. Consequently, the need for sales and customer service personnel would dramatically decrease, along with the associated costs. However, low conversion rates in recent years have shown ecommerce entrepreneurs that the human touch is irreplaceable. This led to the innovation of tools designed to allow better interaction with clients. 1-800 numbers were added, as well as phone rooms and call centers, animated talking characters and live chats. The human touch proved helpful but none of these tools provided a truly effective simulation of real-life shopping.

Creative Calls’ unique co-browsing technology creates an unprecedented online shopping experience and answers this need by offering the next generation of online shopping.




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